Just days before a high-profile ribbon-cutting ceremony, a previously unknown manufacturer defect in solar tracking modules caused panels to become unstable in high winds. The safety issue forced an abrupt event cancellation, risking negative media coverage, stakeholder backlash, and reputational damage for both the client and the project.
Developed and distributed clear messaging explaining the issue, emphasizing safety-first protocols and the corrective action plan. Issued timely statements to preempt speculation and ensure media coverage remained fact-based and balanced.
Personally briefed tribal leaders, local officials, regulators, and community stakeholders to maintain transparency and trust. Provided talking points and Q&A materials to ensure consistent messaging across all touchpoints.
Quickly restructured the ribbon-cutting as an offsite event, preserving media and stakeholder participation while removing safety risks. Repurposed the milestone as an opportunity to showcase the client’s responsible, proactive approach to project management.
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