Crisis & Issues Management

The Challenge

High-profile event derailed by sudden safety issue

Just days before a high-profile ribbon-cutting ceremony, a previously unknown manufacturer defect in solar tracking modules caused panels to become unstable in high winds. The safety issue forced an abrupt event cancellation, risking negative media coverage, stakeholder backlash, and reputational damage for both the client and the project.

Our Mission

Mitigate reputational risk, maintain stakeholder trust, and preserve the client’s credibility by responding rapidly, prioritizing safety, and successfully pivoting to an alternative celebration plan.

Location

Native American Nation, Southeast U.S.

Sector

Renewable Energy Development

Services

Crisis Communications, Stakeholder Outreach, Event Management, Reputation Management

Our Approach

Swift action, clear communication

Rapid Response Communications

Developed and distributed clear messaging explaining the issue, emphasizing safety-first protocols and the corrective action plan. Issued timely statements to preempt speculation and ensure media coverage remained fact-based and balanced.

Direct Stakeholder Engagement

Personally briefed tribal leaders, local officials, regulators, and community stakeholders to maintain transparency and trust. Provided talking points and Q&A materials to ensure consistent messaging across all touchpoints.

Event Pivot & Reputation Preservation

Quickly restructured the ribbon-cutting as an offsite event, preserving media and stakeholder participation while removing safety risks. Repurposed the milestone as an opportunity to showcase the client’s responsible, proactive approach to project management.

Impact

Turning disruption into credibility

Reputation Protected

Avoided negative media coverage and reputational fallout.

Stakeholder Confidence

Maintained community, regulator, and partner support.

Credibility Reinforced

Demonstrated transparency, swift action, and commitment to safety.

Timeline Preserved

Kept project schedule and public perception intact.

Key Takeaways

Lessons from the crisis

Speed & Transparency

Rapid, fact-based messaging neutralizes speculation.

Safety-first Positioning

Strengthens long-term trust with regulators and communities.

Contingency Planning

Unexpected setbacks can be turned into credibility-building opportunities.

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