Case Study

Media Relations

The Challenge

Breaking through in a crowded market

An emerging energy storage company had breakthrough technology poised to transform the market — but lacked visibility in a crowded, competitive sector. With limited public profile, the company risked missing out on critical investor attention, strategic partnerships, and policy recognition necessary for commercialization and growth.

Our Mission
Establish the client as a recognized market leader by building a credible, high-impact presence that attracted investors, influenced policymakers, and strengthened its competitive positioning.
Location
Texas
Sector
Energy Storage
Services
Media Relations, Digital Strategy, Corporate Communications, Brand Positioning
Our Approach

From media engagement to market leadership

Targeted Media Engagement

Mapped and engaged top-tier energy, business, and technology reporters. Secured high-value placements in The Financial Times, Bloomberg, The New Yorker, and Texas Monthly, positioning the company as an industry disruptor.

High-Profile Thought Leadership

Orchestrated a feature in a widely acclaimed book launched at COP27, aligning the company’s story with the global climate agenda. Produced a Discovery Channel segment spotlighting the CEO and technology for a mainstream audience, boosting credibility.

Digital & Brand Foundation

Designed and launched a modern corporate website to showcase innovation. Produced an explanatory video simplifying complex technology for investors, policymakers, and media. Revamped and optimized social channels to amplify earned media and drive consistent engagement.

Impact

Results that command attention

Series B Funding Secured
Closed a Series B round, validating market confidence in the company.
Strategic Partnership
Secured a major utility partnership, accelerating commercial deployment.
DOE ARPA-E Funding
Won $10M in funding, boosting visibility and credibility within the industry.
Key Takeaways

What fueled success

Strategic media placement attracts capital
High-profile coverage accelerates investor and policymaker interest.
Multimedia storytelling builds credibility
Combining earned media, digital platforms, and video creates a strong market presence.
Timing amplifies impact
Aligning visibility with funding rounds, partnerships, and policy moments drives momentum.

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