A major infrastructure operator faced mounting pressure to demonstrate leadership in the energy transition while simultaneously complying with new regulatory requirements. Its legacy branding and outdated digital presence risked undermining credibility with stakeholders, regulators, and customers during a critical period of industry change.
Conducted in-depth research to understand evolving stakeholder expectations around sustainability, innovation, and transparency. Benchmarked peer and competitor communications to inform positioning in the energy transition landscape.
Crafted a compelling new brand narrative framing the client as a leader in modernization, reliability, and sustainability. Developed messaging pillars to unify communications across regulatory, community, and industry audiences.
Designed and launched a fully redesigned website with improved user experience and accessible content aligned with the updated brand identity. Integrated automated outage reporting tools to meet regulatory requirements, enhance transparency, and streamline compliance processes. Established an ongoing digital content strategy to showcase progress and engage stakeholders proactively.
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