Public Engagement

The Challenge

A 300 MWac utility-scale solar project offered more than $50 million in long-term local tax revenue—but it faced vocal opposition from landowners concerned about agricultural preservation, visual impacts, and community identity. Despite the project’s economic promise, permitting approval was at risk due to growing NIMBY sentiment, misinformation, and lack of familiarity with utility-scale solar in the region.

Our Mission

To overcome skepticism and resistance by building authentic relationships with community stakeholders, reframing the narrative around shared economic and civic benefits, and ultimately securing the local approvals required to move the project forward.

Location

Texas

Sector

Energy Storage

Services

Community Engagement, Strategic Communications, Stakeholder Outreach, Media Relations

Our Approach

Strategic Landscape Assessment

Targeted Media Engagement

Mapped and engaged top-tier energy, business, and technology reporters. Secured high-value placements in The Financial Times, Bloomberg, The New Yorker, and Texas Monthly, positioning the company as an industry disruptor.

High-Profile Thought Leadership

Orchestrated a feature in a widely acclaimed book launched at COP27, aligning the company’s story with the global climate agenda. Produced a Discovery Channel segment spotlighting the CEO and technology for a mainstream audience, boosting credibility.

Digital & Brand Foundation

Designed and launched a modern corporate website to showcase innovation. Produced an explanatory video simplifying complex technology for investors, policymakers, and media. Revamped and optimized social channels to amplify earned media and drive consistent engagement.

Impact

Results that command attention

Series B Funding Secured

Closed a Series B round, validating market confidence in the company.

Strategic Partnership

Secured a major utility partnership, accelerating commercial deployment.

DOE ARPA-E Funding

Won $10M in funding, boosting visibility and credibility within the industry.

Key Takeaways

What fueled success

Strategic media placement attracts capital

High-profile coverage accelerates investor and policymaker interest.

Multimedia storytelling builds credibility

Combining earned media, digital platforms, and video creates a strong market presence.

Timing amplifies impact

Aligning visibility with funding rounds, partnerships, and policy moments drives momentum.

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