Case Study
A major electric utility sought regulatory approval for a rate increase to fund critical transmission upgrades for grid resilience, reliability, and cybersecurity. Internal teams struggled to translate technical benefits for regulators, policymakers, and customers—risking stakeholder confidence and jeopardizing approval.
Targeted analysis of grid vulnerabilities, including severe weather impacts and cybersecurity risks, underscored the urgency for investment. This work was complemented by a perception assessment across regulators, legislators, and customers to reveal messaging gaps and potential barriers to understanding.
A comprehensive audit of existing materials informed the creation of a unified message platform linking upgrades to reliability, storm resilience, and grid security. Complex engineering concepts were translated into clear, outcomes-focused language that resonated with non-technical audiences.
A cross-department team of “Transmission Ambassadors” was developed and trained to advocate for the upgrades with regulators, community leaders, and customers. These ambassadors were provided with tailored toolkits—briefing books, infographics, FAQs, and digital content—designed for effective communication across diverse audiences.
Strategic use of op-eds, bylined articles, and targeted media reinforced the necessity and benefits of the upgrades. Consistent emphasis on reliability and security strengthened stakeholder support while reducing reliance on paid media channels.
Meet the talented and passionate individuals driving our innovation and success. We are growing to serve more clients and always on the lookout for talent.
Get to Know Us